Brazilian furniture designers changed the global conversation · Raiz Project

Brazilian furniture designers changed the global conversation

Brazilian Design
July 11, 2020

If you are looking for a new sofa, “Brazil” should be one of the first ideas to head. You may not know it, but Brazilian furniture design has been a sensation outside the country for decades. The country is rich in artists who explore local culture and identity to create unique pieces.

Brazil entered the map of world design in 1957 with the ‘Mole’ armchair, by Sergio Rodrigues. The model gained fame instantly. Without worrying about the trends of the time, Rodrigues presented a design with original materials from Brazil – always taking into account user comfort.
Over the last few years we have noticed that more and more Brazilian designers are causing fuss at fairs, from ICFF to Maison Object.


The work of leading designers are being recognized for what they are – an important part of mid-century modern style aesthetic canons. There is a growing demand for mid-century and contemporary design from Latin America and specifically from Brazil.

Brazilian furniture worldwide

The wide participation of Brazilian furniture designers in salons, exhibitions and fairs around the world is due to the recognition of investments in design, technology and, especially, innovation. The great differential of Brazilian furniture is the creativity, plurality and originality of its designers. What was once known as a copy country is now a protagonist on the world design scene.  Several international magazines have published frequent essays and specials about Brazil, which is now recognized by the world design establishment. These include Domus from Italy, Experimenta from Spain, and Wallpaper from the United Kingdom.

 This, in fact, is one of the factors that lead Brazilian  furniture artists to be selected: creativity combined with investment in their own design, innovation and technology in the sector has helped furniture designers to stand out and have their differentiated attributes validated by organizations responsible for the selection of professionals for such events.
  Today, designs have become independent of specific materials. Environmental concerns – coupled with the discovery of new materials – means that more and more Brazilian designers are experimenting. Plastics, acrylic, metals and recycled products replace traditional materials, and sober colors give way to vibrant shades.

 This does not mean, however, that new collections do not have a common identity. The most celebrated Brazilian furniture designers talk to the client, evoking elements of Brazilian identity and culture.


Sustainable Brazilian furniture


As in other sectors of society in the world of furniture does not work differently. In other words, experts note that there is still a supply to be explored in the sector and consequently increase the number of programs that work to respect the environment not only in terms of management, but in the entire production process that encompasses the sector. The concern with sustainability becomes one of the greatest differentials of Brazilian furniture designers, which makes people acquire not only a design furniture item, but also an awareness idea.


Domingos Tótora is one of the most acclaimed Brazilian sustainable designers. Born and raised in Maria da Fé, a city located in the Serra da Mantiqueira, south of Minas Gerais, he studied Fine Arts at FAAP and ECA-USP in São Paulo. Returning to his homeland after his studies, he chooses recycled paper as a raw material for his work, which moves between art and design. His extremely beautiful pieces include benches, tables, vases, fruit trees, centerpieces and furniture pieces that refer to the colors of nature, such as bark, stones and earth. In texture their objects bring the light and shadow effects of the sun with the same intensity as sunlight travels through the valleys. Pilot projects are developed in a simultaneous process where design and execution go hand in hand and complement each other from raw materials to economic and social aspects.

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