Design Gisela Simas · Raiz Project

I began my professional career as a designer at the age of 16, at that time designing clothes. Eighth daughter, money was counted to go out at night and have better clothes. Years later, in 1996, already married and with two of my three children already born, I changed the fashion by the interior design. I did my first course in the Club of decorators in Rio de Janeiro. A few years later, I majored in interior design. We then set up, myself and a group of friends, in a mansion in Petrópolis, a multibrand. In this co-working, Caroline Simas, my sister-in-law, and I executed interior projects. That's when I started designing furniture, fixtures and objects for my clients. I have an enormous passion for wood, buying wood from the local demolitions. The peroba do campo and the pinho de riga were the available woods, all taken from old Petropolitan mansions. In 2009, I moved to London and majored in product design and furniture joinery at Central Saint Martins, one of the world's leading design schools. In the last class when I presented my final project I asked my teacher what should improve on my drawing, the answer was short but powerful, "you are ready for the market". So, at that moment, with the children already adapted, I decided to open my company (ORIGINAL PRACTICAL DESIGN LIMITED) and dedicate myself totally to my creation.

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18 Trading state Road

Londres NW10 7LU